at the end of the day, we're all our own business with our own personal brand
Our career, interests, expertise, appearance and opinions are all factors in which together, become what people associate with when they see your name (Hyder, 2018). By branding yourself, you are able to establish and mould your reputation, and maintain a personal level of trust and interaction (DeMers, 2018) – something that corporations and organisations aren’t necessarily able to do.
Jason DeMers, Founder and CEO of AudienceBloom states that “People want to do business with other people, not with companies”. He advises companies that by putting a strong personal brand as your sales and advertising frontline, conversion rates will dramatically improve (DeMers, 2018).
One of the key ways to increase growth in your personal brand is networking (DeMers, 2018). Using social platforms to do so is one of the most efficient and effective means of connecting to like-minded individuals. Whilst social media is largely popular amongst millennials and celebrities, the techniques and practises are equally important for academics and professionals. Dilip. S.Mutum explains how often, researchers and academics opinion is around the notion of ‘let your work do the talking’ however, as Dilip states, “no one will know about your work unless you talk about it” (Mutum, 2011).
The key to increasing visibility on social media platforms is by frequently posting content, keeping the style consistent and analysing the results from doing so.
1. The base for this content should ideally, be published on a standalone personal website (Long, 2017).
2. Ensure all your social media platforms are setup with a consistent message (imagery and descriptions/text), this helps you control the perception of your personal brand (Patel, 2016).
3. Hubspot advises that a key part of a strong social media strategy is having a content calendar. Regular publishing will continuously engage followers and result in better SEO rankings, brand recognition and potentially, lead generation (Bernazzani, 2018).
4. Being able to instantly connect and network with influencers and your target audience is one of the main benefits of social media. It allows you to voice your opinion, share your expertise directly and allow your personal brand to be continuously recognised.
Whilst there are thousands of successful personal brands fuelled by investment in their online branding, there are a few key individuals who are good examples to follow.
Richard Branson, Founder of Virgin Group, aside from being a successful entrepreneur, his attitude, content and personal brand has comedy value and slightly unconventional for a stereotypical corporate CEO.
Image Source: Richard Branson LinkedIn Profile
Jeff Weiner, CEO of LinkedIn, keeps his content relatable such as the image below where he lists his first seven jobs. His profile is a great example of successful personal brand positioning.
Image Source: Jeff Weiner LinkedIn Profile
Michelle Obama has formed her brand and established a following of her own. She is now become renowned for her public speaking skills, engaging conversations and empowering opinions.
Image Source: (DelightfulCommunications.com, 2018)